A softer way
to build.

A curated circle for women running their own business, so you're never doing it alone.

Urte, founder of She Starts Over
Urte, founder of She Starts Over
UrteShe Starts Over
Today
Hey Urte, when can I join SSO?11:41
Hey girl, doors open
on 1 January ๐Ÿค11:42
So exciting! Sign me up! ๐Ÿ™‹โ€โ™€๏ธ11:42
Anything else you'd like to know? Ask me here ๐Ÿ‘‡
Answers written by Urte
UrteShe Starts Over
Today
Hey Urte, when can I join SSO?11:41
Hey girl, doors open on 1 January ๐Ÿค11:42
So exciting! Sign me up! ๐Ÿ™‹โ€โ™€๏ธ11:42
Anything else you'd like to know? Ask me here ๐Ÿ‘‡
Answers written by Urte

This space is made for you if...

You've built a business around your expertise.

You don't believe success should come at the expense of the life you're creating.

You're done with small talk. You want something deeper.

Our philosophy

The strongest businesses aren't built by founders who do everything themselves,

A woman holding her laptop and a cup of coffee
Our values

Three values we build by

I

Build intentionally

Build a business that reflects what matters to you, and give yourself permission to adapt, iterate or change direction when it no longer does. We believe a successful business should support the life you want to create.

II

Build together

We don't have to figure everything out alone. We share ideas, perspectives, knowledge, support and opportunities, and we lean on each other when we need another perspective or a helping hand.

III

Protect your well-being

Protect the boundaries, energy and relationships that allow you to build sustainably. Growth shouldn't require you to constantly override your own needs. We are building businesses we can actually live with.

Urte
Hi, I'm Urte

A little bit about why She Starts Over exists

A few years ago, I found myself moving from one milestone to the next without stopping to ask what I actually wanted my life to look like. What kind of life am I trying to build? What does success actually mean to me? And what am I willing, or unwilling, to sacrifice for it?

I wanted to start over, not by starting from scratch, but by intentionally redesigning my life around what truly matters to me.

When I eventually started my own business, I was looking for something I felt I was missing: more freedom and alignment.

And the more women I spoke to, the more I realised how common that desire was. So many women start businesses hoping for more freedom, flexibility, and control over their lives. Yet somewhere along the way, entrepreneurship can quietly become another version of the life they were trying to leave behind: filled with more pressure, more responsibility, and the feeling that everything depends on them.

That's when everything clicked.

Building a successful business shouldn't come at the expense of the life you wanted to create.

What's inside

Here's what being a member looks like

01/ 04
Between sessions

Your Inner Circle

The space between sessions where the real relationships are built. Share your weekly intentions, celebrate the wins, ask for advice, or simply check in when your mind won't switch off.

02/ 04
Twice a month

Founder Challenge

Bring a challenge, decision or something you're currently stuck on, and let the room help you think it through. Fresh perspectives, honest input and a little encouragement.

03/ 04
Once a month

Build With Us

Bring something you're actively building: your offer, pricing, website, launch, content or business idea, and get constructive feedback from the group.

04/ 04
Month end

Monthly Clarity Reset

A chance to pause and reflect on the month you've just had: what moved forward, what gave or drained your energy, and what you want to focus on next.

This is for you if

Tap the ones that sound like you
0 / 5Go on, tap the ones that are you.

This isn't for you if

You're building the next VC-backed startup or scaling a tech product
You're chasing growth at any cost, even if it comes at the expense of your wellbeing
You're primarily looking for business strategy, leads, or clients
You prefer to build completely independently and don't see value in giving or receiving support
You're still in the ideation stage and looking for inspiration rather than actively building your business
Three members laughing together on a sofa, around a laptop
Membership

Become a member

New members join once a quarter, so every group is properly welcomed in together rather than arriving one by one.

  1. 1You applyA short application, in your own words.
  2. 2Let's talkA genuine conversation about what you're building and looking for, and what the community is like in practice, to make sure it's a mutual fit.
  3. 3Welcome homeMeet your fellow members. This is where it begins.
Not sure yet?

Experience She Starts Over first.

She Connects is a curated online event and the best way to feel the energy of the community before committing to membership.

Not another networking event. A genuine, curated experience, intentionally designed to create real connections and share your real business challenges.

An invitation
From Urte

“Will you join us for the next She Connects event?”

18NOV
She Connects
Wednesday ยท 12:00 to 14:00 CET ยท Online
Reserve your spot

Build a business that supports your life.

You don't have to carry it all alone.

Become a member ๐Ÿค